The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Boys Do What Men Teach Them
Agency: HelloFCB+ / Cape Town
Client: City of Cape Town Category: Craft - Direction / Campaign
#MoviePosterMovie In The Time It Takes To GetThere
Agency: RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose
Client: Adobe Students Category: Craft - Direction / Single
Before Alexa
Agency: Droga5 / London + Somesuch x Revolver/Will O'Rourke / London
Client: Amazon Category: Craft - Direction / Single
This is illegal
Agency: Anorak / NoA / Oslo
Client: Amnesty International Category: Craft - Direction / Single
The Storytellers
Agency: Park Pictures LLC / New York
Client: Apple Category: Craft - Direction / Single
Train
Agency: BBDO / New York + Furlined / New York
Client: AT&T Category: Craft - Direction / Single
I'm Drinking It For You
Agency: Sweetshop / Auckland + DB Breweries / Auckland + Colenso BBDO / Auckland
Client: DB Breweries Category: Craft - Direction / Single
Rebuild the world
Agency: BETC / Paris + Lego agency / Paris
Client: Lego Category: Craft - Direction / Single
Santa Girl
Agency: BBDO / New York + RESET Content / New york
Client: Macy's Category: Craft - Direction / Single
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Craft - Direction / Single
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client: Mercedes-Benz AG Category: Craft - Direction / Single
Mori Building Brand movie DESIGNING TOKYO
Agency: DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: Mori Building Co., Ltd. Category: Craft - Direction / Single
Comfortable
Agency: O Positive / New York + Highdive / Chicago
Client: Quicken Loans / Rocket Mortgage Category: Craft - Direction / Single
Feel The Power of Pro
Agency: Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Academy Films / London + The Mill / London
Client: Sony Interactive Entertainment Category: Craft - Direction / Single
MENstruation
Agency: BBDO / New York + Biscuit / New York
Client: THINX Category: Craft - Direction / Single
Love Calls Back
Agency: McCann / New York + Verizon / Baskin Ridge
Client: Verizon Category: Craft - Direction / Single
Read Yourself Better
Agency: MJZ / Los Angeles + The&Partnership / New York
Client: Wall Street Journal Category: Craft - Direction / Single
It's Between You
Agency: AlmapBBDO / Sao Paulo + WhatsApp / Menlo Park
Client: WhatsApp Category: Craft - Direction / Single
A World Without Y
Agency: Skin and Bones Film Company Inc. / Toronto
Client: YMCA of Greater Toronto Category: Craft - Direction / Single
Burna Boy
Agency: Knucklehead / London/Los Angeles + YouTubeMusic / San Francisco + The Fader / London/Los Angeles
Client: YouTube Music Category: Craft - Direction / Single
Award:
2020 Moving Image Craft Merit Award
Agency:
HelloFCB+ / Cape Town
Client:
City of Cape Town
Title:
Boys Do What Men Teach Them
Category:
Craft - Direction / Campaign
Annual ID:
OS_MI20_060M
Award:
2020 Moving Image Craft Merit Award
Agency:
RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose
Client:
Adobe Students
Title:
#MoviePosterMovie In The Time It Takes To GetThere
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_039M
Award:
2020 Moving Image Craft Merit Award
Agency:
Droga5 / London + Somesuch x Revolver/Will O'Rourke / London
Client:
Amazon
Title:
Before Alexa
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_040M
Award:
2020 Moving Image Craft Merit Award
Agency:
Anorak / NoA / Oslo
Client:
Amnesty International
Title:
This is illegal
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_041M
Award:
2020 Moving Image Craft Merit Award
Agency:
Park Pictures LLC / New York
Client:
Apple
Title:
The Storytellers
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_042M
Award:
2020 Moving Image Craft Merit Award
Agency:
BBDO / New York + Furlined / New York
Client:
AT&T
Title:
Train
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_043M
Award:
2020 Moving Image Craft Merit Award
Agency:
Sweetshop / Auckland + DB Breweries / Auckland + Colenso BBDO / Auckland
Client:
DB Breweries
Title:
I'm Drinking It For You
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_044M
Award:
2020 Moving Image Craft Merit Award
Agency:
BETC / Paris + Lego agency / Paris
Client:
Lego
Title:
Rebuild the world
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_045M
Award:
2020 Moving Image Craft Merit Award
Agency:
BBDO / New York + RESET Content / New york
Client:
Macy's
Title:
Santa Girl
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_046M
Award:
2020 Moving Image Craft Merit Award
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_047M
Award:
2020 Moving Image Craft Merit Award
Agency:
antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client:
Mercedes-Benz AG
Title:
Bertha Benz: The Journey That Changed Everything
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_048M
Award:
2020 Moving Image Craft Merit Award
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Followers
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_049M
Award:
2020 Moving Image Craft Merit Award
Agency:
DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client:
Mori Building Co., Ltd.
Title:
Mori Building Brand movie DESIGNING TOKYO
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_050M
Award:
2020 Moving Image Craft Merit Award
Agency:
O Positive / New York + Highdive / Chicago
Client:
Quicken Loans / Rocket Mortgage
Title:
Comfortable
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_051M
Award:
2020 Moving Image Craft Merit Award
Agency:
Ogilvy / London
Client:
Sipsmith
Title:
Mr Swan
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_052M
Award:
2020 Moving Image Craft Merit Award
Agency:
Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Academy Films / London + The Mill / London
Client:
Sony Interactive Entertainment
Title:
Feel The Power of Pro
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_053M
Award:
2020 Moving Image Craft Merit Award
Agency:
BBDO / New York + Biscuit / New York
Client:
THINX
Title:
MENstruation
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_054M
Award:
2020 Moving Image Craft Merit Award
Agency:
McCann / New York + Verizon / Baskin Ridge
Client:
Verizon
Title:
Love Calls Back
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_055M
Award:
2020 Moving Image Craft Merit Award
Agency:
MJZ / Los Angeles + The&Partnership / New York
Client:
Wall Street Journal
Title:
Read Yourself Better
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_056M
Award:
2020 Moving Image Craft Merit Award
Agency:
AlmapBBDO / Sao Paulo + WhatsApp / Menlo Park
Client:
WhatsApp
Title:
It's Between You
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_057M
Award:
2020 Moving Image Craft Merit Award
Agency:
Skin and Bones Film Company Inc. / Toronto
Client:
YMCA of Greater Toronto
Title:
A World Without Y
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_058M